What I’ve Worked On
A look at some of my favorite brand projects
Hillshire Snacking Brand Strategy
In a cluttered category filled with functional copy-cats, the brand needed to establish a new position amongst competitors. My team launched a new campaign for Hillshire Snacking that brings to life how you feel when you eat this tiny charcuterie board - just a little bit fancy.
Wright Brand Bacon PR.
To celebrate 100 years of highly crafted Wright Brand bacon we created a highly crafted fragrance in partnership with Ann Gottlieb—a world-renowned perfumer. Wright N°100 is made with the delectable notes of thick-cut bacon, a touch of maple syrup, and a little sizzle of Mousse de Saxe—a combination of leather and vanilla popular in 1922. The perfume launch garnered 347 earned placements and 536M+ impressions.
American Express Influencer
American Express is a financial institution that most Gen Z/Millennials would say “is for my parents.” We are on a mission to change that. As the agency team lead, I’ve led the strategic planning and roll-out of American Express’ influencer program, working with micro and macro influencers to support the brand throughout the year.
